Top 5 Reference Apps Performance in New Zealand Q3 2023

In the third quarter of 2023, the top 5 reference apps on a unified platform in New Zealand showcased varied performance across key metrics such as weekly downloads, revenue, and active users. Here is a detailed look at their performance:

Ancestry: Family History & DNA saw a steady increase in weekly revenue, peaking at around $2.1K in mid-July. Weekly downloads showed a significant rise towards the end of the quarter, reaching about 636 in the last week of September. The app's weekly active users also grew consistently, from 1.4K at the start of the quarter to 1.7K by the end.

MyHeritage: Family Tree & DNA experienced fluctuations in weekly revenue, with a notable spike to approximately $2.1K in the week of August 21. Downloads remained relatively stable, hovering around 230-280 downloads per week, with a slight dip towards the end of September. Active users showed a mild decline from 681 to 637 over the quarter.

Hallow: Prayer & Meditation had a mixed quarter with revenue peaking at $829 in late July. Weekly downloads saw a peak of 252 in early August but generally remained around 130-245. The app maintained a stable number of active users, around 900-1.1K throughout the quarter.

Night Sky showed a consistent performance with a peak revenue of $387 in mid-July. Weekly downloads varied, peaking at 690 in early July but later stabilizing around 150-300. Active users showed a slight drop from 739 to 621 over the quarter.

Voice Translator: AI Translate demonstrated significant growth in weekly revenue, reaching up to $326 in the final week of September. Downloads saw a substantial increase, peaking at 384 in late July and maintaining a steady range of 260-380 thereafter. Active users mirrored this trend, growing from 61 at the start to 360 by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.